CONTACT

Email me at vpetra@gmail.com

© 2018 by Valerie Petrarca

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Art machine, nbc, WC+A
Freelance Production Designer, april 2019 – Present

Designed graphics used across all NBC social media channels. Produced localized product imagery for Netflix. Created for your consideration campaigns for Hulu including billboards, ads, and magazine covers. Composed production mechanicals.

Netflix
Freelance Production Designer, january 2019 – april 2019

Member of an in-house design team responsible for the fulfillment of internal marketing requests. Projects include designing email event invitations, localizing key art, creating digital billboards, and producing social media campaigns.

21st Century FOx
Freelance Production Designer, June 2018 – december 2018

Created graphics used to advertise television shows on a variety of digital social media platforms, site takeovers, and web banners. Worked quickly and efficiently to produce content under strict deadlines and tight schedules.

Midnight oil, deutsch
Freelance Production artist, december 2017 – may 2018

Project lead of a foreign language production team that created digital graphic assets used in local and international Netflix campaigns. Produced entertainment style guides for a variety of Universal Studios properties. Created direct mail and onboard marketing materials for luxury travel brand Viking River Cruises. Built and proofed versioned mechanicals for 7-Eleven and the NFL.

admarketing
senior graphic designer, june 2010 – november 2017

Responsible for the design and production of a wide range of print, web, and social media materials for multiple clients in the fashion industry. Acted as a liaison with various printers in order to monitor project progress and approve final proofs. Worked to both refine preexisting pieces as well as develop new concepts, all while keeping consistent with client directed branding. Managed image library database, maintaining and monitoring usage rights and distribution of assets.

The Food Network, Guy’s Big Bite
graphics associate producer, march 2010 – april 2010

Created a variety of packaging designs for a televised show, greeking preexisting items with new labels for on camera usage. Aided production by working quickly in an extremely fast-paced environment, producing changes or new designs with little advance notice. Managed an art production assistant, assigning tasks and working together to efficiently accomplish goals.

RESUME

EDUCATION

bachelor of science in technology

Bowling Green State University
Bowling Green, OH
Major: Visual Communication Technology

Minor: Marketing

Experience

SKILLS

InDesign

Photoshop
Illustrator

Print Production

Digital Production

Photography

Microsoft Office

Powerpoint/Keynote

HTML/CSS

Proofreading Writing

Social Media

G Suite

Asset Management

Freelance (Various clients)
graphic designer & production artist, october 2007 – march 2010

Created a variety of packaging designs for a televised show, greeking preexisting items with new labels for on camera usage. Aided production by working quickly in an extremely fast-paced environment, producing changes or new designs with little advance notice. Managed an art production assistant, assigning tasks and working together to efficiently accomplish goals.

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